Fill Up The Dome

                                               Fill Up The Dome

Cassper Nyovest now known as #MrFillUpTheDome has become the first South African act to sell out the Ticket Pro Dome without the help of an international act.

Realising the dream

Although the rapper said in an article posted in the Sowetan newspaper that he is losing money from doing this milestone, to him it is about marketing himself to a larger fan base outside Africa. It is about him realising his dream as he always wanted to do so. He wants people to know him out there. It is also about him inspiring young kids that they also can realise their dreams if the put in the work. I strongly believe that the Social media played a huge role in him realising this dream.

Sold Out the Dome with a Tweet

Cassper sold out the dome using Twitter. He just created a simple Hashtag on twitter and people started talking about it. It had been trending for days on the media which means it went viral. He even says it in his track called ‘Mama I Made It’. He actually didn’t lose any money promoting this event because it went viral on the internet. I have to say that cassper’s PR and Marketing strategies are very good. I have never seen a rapper that can create such a hype about an event, not even American artist can beat this. I think this worked in his favor because he has a huge fan base on twitter, so he was able to get out the word on social media about this event and a lot of people got to know about it. Even people on Facebook knew about it via their friends who are on twitter. He used the social media to his advantage.

What he gained from all this

The good thing here is that a few companies (AG Mobile, Bp garage, Ken Media & MTN) saw how successful this event was going to be then they jumped on and offered to help with sponsoring the event. This has created a good image for their companies as they are now associated with an artist that has made history. Another great thing was the support he received from politicians in the country and other artists in the industry. With MTN it is said in a newspaper article that they offered him a contract of approximately 10 million.

You can see highlights of the event on the video below.

 After filling up the dome, He received a congratulations  message from the President himself. This shows how much of a milestone this event was for the rapper himself, Music industry and the whole country.